… The phenomenon, of course, begs the question: Is the use of AI in game development hurting sales? According to research performed by Ross Burton, PhD, Head of Product and Data at Game Oracle via PCGamer , the use of AI does harm sales and, beyond cold hard cash, it also hurts a game's reputation. …
… HP came in at second place after selling about 57 million PCs in 2025, while Dell hit third place with 42 million PC sales. …
… However, it feels like the wave of negativity around Xbox is stronger than ever. …
…This includes various size models to purchase (1TB, 2TB, and 4TB), optional heatsink versions that will improve its already outstanding thermal management system to negate thermal throttling, compatibility with the PlayStation 5…
… TOPICS Jez Corden Executive Editor LATEST ARTICLES 1 Xbox Series X|S consoles U.S. sales see a massive 86% jump in June 2026 2 Microsoft’s refreshed 2‑in‑1 lands on shelves with stronger graphics and optional OLED 3 It's no big deal that Steam Deck sales are slowing down right now 4 Xbox brings bac…
… Regardless, no matter where the sales are coming from, Bethesda's RPG is enjoying quite a boost right now. …
… Unfortunately, the growth seen in Q1 2026 isn't actually a sign that PC sales have leveled off. …
… It's worth noting that Game Pass availability infamously cost Call of Duty hundreds of millions in sales , which could have resulted in overhead pressure to get future games to sell more. …
… Microsoft reported that wholesale memory prices increased by 7x over the past year, leading Xbox hardware sales to negative returns territory. …
… Without this uptick in PC sales, the overall picture would likely look a lot worse. …