… After all, just weeks before Summer Game Fest, Microsoft reported a 33% decrease in Xbox hardware revenue, a 5% fall in Xbox content and services performance, and a 7% decline in overall gaming revenue. …
Microsoft’s quarterly revenue is in for its Q3 2026 earnings . While the company is up overall, it’s a different story for its Xbox division, which has reported declines across the board. …
… Xbox's huge cuts this past month have been driven in large part due to a decline in Game Pass revenue and a decline in Call of Duty , so I'm told. …
… Excluding Activision Blizzard King, over the past five years, we have spent over $20 billion on ongoing investments in our content, platform, and hardware subsidy, but our annual revenue has declined nearly half a billion during that time. …
… This means the traditional model of selling games — including exclusives — is in structural decline." There are multiple roads Ball could take with regard to Xbox Game Pass , but it's hardly as if Xbox Game Pass by itself is responsible for this wholesale decline. …
… However, that strategy, marked later by the infamous "Everything is an Xbox" campaign, faced a lot of internal pushback and failed to reverse years of declining hardware revenue. …
… In one fell swoop, Microsoft destroyed one of its most stable revenue drivers for its gaming operation, leading to the biggest decline its seen in its history. …
… It's a pretty epic screw-up likely to put a dent in Forza Horizon 6's profitability at a time when Xbox needs revenue more than ever. Microsoft's recent financials showed how Xbox has been struggling, with hardware sales and game purchases showing declines. …
… The opposite happened; Call of Duty was disrupted by Xbox Game Pass , Xbox Game Pass was disrupted by Call of Duty , and hardware continued its free-fall decline. …
… Microsoft admitted that a decline in revenue in its gaming division was largely attributable to Call of Duty: Black Ops 7 — you have to wonder how much of that was potentially due to Xbox Game Pass cannibalization. …