"Discord isn't going anywhere": Why did Xbox, PlayStation, and Steam all quietly surrender their social strategies?
… Then there’s cross-platform play, which made platform-locked communities far less valuable. …
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Stellar Blade sequel may launch on Xbox as its dev wants to "reach a broad global audience from day one"
… After all, it's one of the most popular action RPGs in recent memory, and was a strong seller on PC when it released on that platform. …
On this day nine years ago, Microsoft tried to reshape Windows apps with a new UWP vision
… This strategy is not speculation, either. …
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
… Platform services have grown 1.8x faster than the market rate, capturing 7% of industry growth according to his data. Packaged game sales, conversely, have shrunk by comparison. "119% of net spending growth since 2020 has gone to platform services. …
Microsoft's Xbox CEO is considering bringing Xbox exclusives back, but isn't rushing to do so
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
Qualcomm teams with NetEase to "adapt" 25 of its PC games to Snapdragon X laptops
… That strategy may have shifted slightly, as a recent collaboration with China-based NetEase games suggests. …
ON THIS DAY: Microsoft offers an olive branch for users of 'Non-Genuine' Windows PCs to get a Windows 10 upgrade
… It signaled a dramatic pivot in Microsoft’s strategy: prioritizing a unified, modern Windows ecosystem over strict licensing enforcement. …
Xbox's Forza Horizon 6 just set a new Steam peak player count, and hit a massive milestone too
… That number encompasses players on all platforms and services, including Xbox Series X |S, Xbox on PC, Xbox Game Pass , and Steam . …
How Microsoft hopes to win back enthusiasts: A deep dive into the Windows Insider reboot
… Their current strategy is about reengineering the experience from the inside out so users get more control and flexibility. …