… " Xbox comms and marketing teams as well as Xbox Leadership, Social Media, Public Affairs and engineering teams to drive storytelling to protect and elevate the Xbox brand. …
… The new leadership is taking the opposite view, and it might have no choice. …
… The most recent of these was an Xbox leadership overhaul that saw Sharma bring several of her former colleagues from Microsoft CoreAI and Instacart into the fold to serve the goal of creating "a platform that is affordable, personal, and open," achieved "by staying close to the work and the people … …
… It's the first Xbox Showcase with the full and shiny new leadership layer, including Matt Ball on strategy, Matt Booty on content, and Asha Sharma at the top overseeing it all. …
… At least for now, exclusive games is the strategy. …
… A second wave of leadership hires and promotions came on Wednesday , with Sharma bringing three new executives into the fold at Xbox. …
… So what do we think Xbox's anti-scalping strategy will look like? …
… There are many pros and cons to weigh both on a macro level and with individual games, so it's wise of Microsoft and Xbox leadership to avoid rushing into a decision. …
… 01:34 Podcast Introduction 03:17 The State of Xbox Leadership & Business Health A look at the whirlwind of changes under new Xbox CEO Asha Sharma, transitioning from the strategy of Phil Spencer and Sarah Bond, and balancing last year's record profits with the harsh reality of incoming corporate cu… …
… We discuss the fallout from the Xbox Games Showcase, Sarah Bond and Phil Spencer's leadership legacy, and the aggressive new mandate under Asha Sharma to pump out massive franchises like Halo , Fallout , and Elder Scrolls . …