… I asked every incoming Xbox leader about the current strategy, noting that Xbox fans and onlookers find the constant tactical changes to be exhausting. …
… However, with reports suggesting the next 100 days could bring significant changes, including potential studio closures or adjustments to Xbox's studio lineup , it's clear the company believes its current approach isn't sustainable. …
… Ultimately, Sharma says these further leadership changes were made "to strengthen how we operate and deliver on our XBOX vision," and notes that "we’ll continue making the changes needed to position XBOX for the future." That suggests that sooner or later, additional shifts may come; as long as the… …
… Executive Editor, Jez Corden, reported that "Bing hit a billion monthly active users, but that's still tiny compared to Google's massive hold on the search landscape — offering a true alternative to Google could turbo-charge Bing , complete with marketing to drive home the point." And now it seems … …
… Given the current changes at Xbox, another question remains: will Blade be exclusive or not? Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform strategy. …
One of Xbox's most recent hires, Mathew Ball , who recently took on the role of Chief Strategy Officer, sat down with The Game Business' Chris Dring for a surprisingly open and insightful discussion about all things Xbox. …
… Much of this was announced publicly in the previous weeks, first with a post by Pavan Davuluri, Executive Vice President, Windows & Devices, announcing major changes to Windows 11 , and the next was the revamp announcement of the Insider program itself . …
… A second wave of leadership hires and promotions came on Wednesday , with Sharma bringing three new executives into the fold at Xbox. …
… For the time being, we know changes are coming, and hopefully they'll get Game Pass into a state that players are happy with. …
… She's amassing a large force of new C-suite execs to foster some of these changes, including legendary industry analyst Matthew Ball. Matthew Ball will be Xbox's new Chief Strategy Officer , essentially tasked with shaping how Xbox shows up now and in the near future. …