… Nintendo and PlayStation have doubled down on exclusive content, and even Valve kept Half-Life: Alyx off competing VR platforms in favor of its own Steam store. Microsoft has done a 180 on it, with new CEO Asha Sharma confirming that Xbox will have exclusive content. …
In a new Xbox Wire blog post , Xbox CEO Asha Sharma and Chief Content Officer Matt Booty shared a memo sent to Xbox employees. …
… Given how close the platforms are in terms of functionality, exclusive content has become a central purchasing factor for console ecosystems. One exec referred me to a recent study by Circana, which suggests that exclusive games are still the primary driving force behind purchasing decisions. …
… We had the return of Xbox with the reintroduction of two new exclusives , as well as a new special edition 25th anniversary console, and it was just such a wonderful environment to bring everybody together. ” It's clear that exclusives are a major part of Xbox's current strategy. …
… Taking zero risks on new IP doesn't exactly seem like a great strategy either. Matthew Ball was previously head of strategy for Amazon Prime and was instrumental in putting it on the path that led to high-powered exclusive content, including Fallout , The Boys, and Rings of Power. …
… After fresh confirmation from Xbox CEO Asha Sharma during an interview with Bloomberg, which revealed that exclusives do indeed matter . As Sharma put it, " in order to become a platform, you must have exclusive content and services. …
… "We really want to focus on the teams, and the games, and this is not gonna be a place where we talk about strategy broadly, right? …
… Well, it seems Xbox now believes the tried-and-tested solution of exclusive content is the answer. …
… PlayStation has fantastic exclusive content, even if a lot of it has hit my gaming PC in recent years ... I still prefer console gaming. I'm PlayStation's target market, and they make their platform compelling purely via virtue of their exclusive content. …
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