Search: brand interest

Microsoft's Xbox CEO Asha Sharma announces new vision for Xbox's future, notes interest in acquisitions

… One huge piece of news from the letter is that Microsoft is dropping "Microsoft Gaming" completely , and is fully embracing the Xbox branding. …

Apr 23, 2026 · Brendan Lowry

Former Xbox director Larry "Major Nelson" Hryb may be teasing an attempt to return to Microsoft

… Another interesting move Microsoft is making for its gaming brand is hiring for a new comms role to "protect and elevate the Xbox brand." Officially, the position is titled "Senior Manager, Xbox Brand & Reputation," and whoever assumes it will be responsible for supporting the health of Xbox throug… …

Apr 21, 2026 · Brendan Lowry

XBOX is finally showing signs of winning back gamers, according to new data

… Using metrics such as Buzz score, which measures whether people are hearing positive or negative things about a brand, and Word of Mouth WOM Exposure, which tracks how many people are talking about it, YouGov's data offers an interesting look at how gamers are responding to Xbox's new direction. …

May 31, 2026 · Adam Hales

Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift

… It seems that the positive run from Xbox is continuing too, as it was hiring for a new position, a Senior Manager, Xbox Brand & Reputation . A certain Major Nelson of Xbox fame seemingly expressed interest in and the role has since closed its applications. …

Apr 21, 2026 · Adam Hales

Sony's PlayStation exclusives aren't coming to Steam or PC any longer, putting pressure on Xbox

… Assuming this new report is accurate, it puts Xbox in a bit of an interesting position. …

May 18, 2026 · Brendan Lowry

Dell is scrubbing its failed Premium brand from the web

… The timing of the name swap is interesting. …

Apr 8, 2026 · Sean Endicott

Why Windows K2 could redefine Microsoft’s future — and finally fix Windows 11

… "when Windows brand is under attack, it drags the whole Microsoft brand down with it" 😝 https://t.co/e0MqiPgedH pic.twitter.com/HtdAkH3H1h April 26, 2026 The executive indicated that skeptics had questioned Microsoft on "some core levels," including its ability to ship an operating system to the ma… …

Apr 28, 2026 · Kevin Okemwa

Microsoft's new Xbox CSO Matthew Ball is focused on "reviving stored franchises" to elevate the brand

… Ultimately, I'm interested in seeing how Ball will help shape the future of Xbox, and its social-focused first-party games in particular. …

May 21, 2026 · Brendan Lowry

Surface fans say the brand they once trusted is now stagnant and overpriced

… Many feel that the Surface brand has gone stale and lacks innovation. User BokehLights said of Surface: "Stagnant. Dying. Slowly to be discontinued. Microsoft hasn’t bothered innovating this brand. …

May 7, 2026 · Sean Endicott

PC shipments have gone up in 2026 despite rising costs — Here's why the worst is yet to come

… It's not all bad news, at least for the big PC brands. Counterpoint suggests that a combination of Windows 10 upgrades, interest in Qualcomm's Snapdragon X2 chips , and demand for AI PCs using Intel and AMD hardware will help balance growth as we head into 2027. …

Apr 25, 2026 · Cale Hunt

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