Dell is scrubbing its failed Premium brand from the web
… Earlier this year, Dell resurrected the XPS brand . …
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Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …
"Team Green" returns: Xbox employees ditch @microsoft.com for new @xbox.com emails
… Now, the company is returning to Xbox branding across the board. Thanks to reporting from The Verge , it looks like that push is extending to employee email addresses, giving those that work at Xbox unique Xbox branded emails. …
Surface fans say the brand they once trusted is now stagnant and overpriced
… How Surface lost its identity "The innovation is gone. Surface is boring now," said Reddit user OGbugsy . "Old and forgotten," added user lord nuker . Many feel that the Surface brand has gone stale and lacks innovation. …
The Xbox Elite 3 leaked, but third-party controllers are already outshining it. Is anyone else underwhelmed?
… Thanks to recent filings accidentally published by the Brazilian telecommunications regulator, Anatel , a brand-new premium gamepad from Xbox is actually a reality. …
Xbox is introducing a brand new boot-up animation for its consoles: "Team Green" is back
It seems that since coming into power at Xbox, Asha Sharma is doing what she can to usher in a new era and a fresh start for the brand. …
Surface Laptop Reviews and Buying Guides | Windows Central
… Surface Surface Surface fans across multiple Reddit communities say the brand has lost its identity, pointing to rising prices, a lack of innovation, and a stripped‑down lineup. …
News about Virtual Reality games and gear | Windows Central
… AR Xbox Xbox and Meta have partnered to create an Xbox branded Meta Quest VR headset, rumored to cost approximately $399 and to shadow drop on June 24. …
Matthew Ball joins Microsoft as Gaming Chief Strategy Officer — here’s how he could steer Xbox’s future
… Indeed, his analyses focus on identifying the constraints and problems — not necessarily the solutions, nor aspects of managing fan expectations, or brand equity. …
Windows Central Podcast: How does Windows K2 impact the next Xbox?
… Surface’s Identity Crisis: Are Surface devices getting too "safe"? We brainstorm what it would take to reinvigorate the brand—from Surface Pro XLs to the return of those high-energy live launch events. …