… Now, Ball does discuss that previously announced games will remain multiplatform, so don't expect anything announced already to change. Still, Ball's comments suggest Microsoft now has a clearer strategy than many of us may have given it credit for . …
… Platform services have grown 1.8x faster than the market rate, capturing 7% of industry growth according to his data. Packaged game sales, conversely, have shrunk by comparison. "119% of net spending growth since 2020 has gone to platform services. …
… That's despite rumors from untrusted sources claiming otherwise, which have since been debunked by Xbox Chief Strategy Officer Matthew Ball. Now, Xbox is making that strategy even clearer. …
… But we can’t ask publishers and players to bet on us on other platforms where we are behind, where our technology is inadequate, before we shore up the platform we have, the platform that many believe we’ve mistreated," he added. …
… Xbox reaffirms its commitment to console even as it plans to "get better" at PC, mobile While Microsoft and Xbox plan to explore other platforms, it says it needs to "shore up the platform we have," and vows it won't "move away" from consoles . …
… Pulling the plug on Gears of War: E-Day for PS5 would be a pretty huge call and represent a shift in strategy and no doubt one that the fans of platform exclusives will be singing about from the rooftops. …
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
… It can be genuinely fun, and even a decent workout, but it feels limited when it’s locked to a single platform, or restricted by a cord that needs plugging in. …
… It signaled a dramatic pivot in Microsoft’s strategy: prioritizing a unified, modern Windows ecosystem over strict licensing enforcement. …
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …