Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
I’ve been saying this a lot lately whenever I cover Xbox, but they seem to be on a bit of a positive run since Asha Sharma took over as CEO. …
I’ve been saying this a lot lately whenever I cover Xbox, but they seem to be on a bit of a positive run since Asha Sharma took over as CEO. …
… Pulling the plug on Gears of War: E-Day for PS5 would be a pretty huge call and represent a shift in strategy and no doubt one that the fans of platform exclusives will be singing about from the rooftops. …
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
Recent years have seen Microsoft and Xbox embrace releasing its first-party games on rival platforms like PS5 , embracing a fully multiplatform strategy and effectively killing the idea of having titles exclusive to the Xbox ecosystem. …
… This staggering figure underscores how central OpenAI has become to Microsoft’s AI strategy. …
… Here's what I learned about Xbox's strategy. …
… "There's a real platform shift," Nadella indicated. …
In yet another significant pivot , Microsoft is reportedly abandoning its Microsoft Gaming umbrella in favour of a full scale "return to Xbox." As reported by The Verge the move marks a dramatic shift in identity under the lead of gaming CEO Asha Sharma, who took the helm following the high profile… …
… Sean Endicott News Writer and apps editor LATEST ARTICLES 1 Forza Horizon 6 mod lets you play your Spotify music through the in-game radio 2 Fallout 4 is finally getting this huge update on Xbox and PlayStation next week 3 Xbox CEO Asha Sharma hires "widely respected" gaming analyst for strategy 4 …
In a recent interview with Xbox CEO Asha Sharma at Fortune Conversations, fans got a little insight into what the next 100 days of Xbox might look like . …