Surface used to stand for ambition, originality, and hardware that pushed the rest of the industry forward. Now fans say the brand feels stagnant, overpriced, and stripped of the spark that made it special. If Microsoft has really lost the plot, the people who stuck with Surface the longest are the ones who feel it most. So tell us: Has Surface actually fallen apart, or is this just a rough stretch for a brand that can still recover? Share your experience, your frustrations, and what you think Microsoft needs to fix first. Join us on Reddit at r/WindowsCentral to share your insights and discus
Surface fans say the brand they once trusted is now stagnant and overpriced… Surface needs a reset Microsoft needs to save the Surface brand. If Surface is just about iterative updates and making solid but boring PCs, other OEMs can fill that role. I shared 4 steps to save the Surface brand earlier this year and have since argued a fifth step could help . …
… Sharma is also responsible for the recent big Xbox Game Pass price cut and the end of "Microsoft Gaming." At the same time, Sharma shared a massive manifesto for Xbox's future a few weeks ago , declaring that "Xbox will be where the world plays" as she laid out four main priorities for the brand mo… …
… At the WinHEC 2026 Windows Hardware Engineering Conference , Microsoft worked with PC makers, hardware vendors, chip makers, and designers to build a better ecosystem. …
… For years, the Microsoft Gaming moniker represented an effort to decouple the Xbox brand from specific hardware requirements and to push the "play anywhere" philosophy that emphasized cloud gaming and mobile accessibility . …
… It’s quite a major shift for an 11-year-old game, especially one that has remained playable on much older hardware for so long. …
… However, as an Xbox fan too, it feels like Xbox as a brand, especially its hardware division, is on thin ice, at least from my perspective anyway, which may sound extreme. …
… It's clear that the regular order of things — newer hardware slowly taking over the userbase — has been seriously disrupted by obscene hardware prices, and it's unfortunate that there's not really an end in sight to the trend. …
… The change lets older and more affordable Surface devices use the same tactile feedback that ships with the latest Surface hardware. …
… For a more detailed breakdown of compatible PCs, Google has a dedicated page with countless listings from all brands . ChromeOS Flex is free to use, and the $3 cost is used to cover the USB hardware price. …
… It makes zero effort whatsoever to tie these absolutely massive brands to its console hardware. This needs to change immediately for the brand's visibility, in my view. …