Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Search
Related topics:
Apple
PlayStation's PC strategy has reportedly generated nearly twice the revenue of Xbox's PS5 ports
… So, while I fully acknowledge this isn't an apples-to-apples comparison, it's still interesting to dig into the numbers, look at the differences between the two approaches, and perhaps explore why Sony's PC strategy may not have taken off quite as strongly as it initially hoped. …
Windows Central Podcast: A massive week for Windows and Xbox
… Zac explains why Nvidia completely took control of the messaging from Microsoft, ditching the "Copilot Plus" branding to pitch an ultra-premium workstation ecosystem aimed squarely at Apple’s M5 Pro and Max MacBook Pros. …
On this day nine years ago, Microsoft tried to reshape Windows apps with a new UWP vision
… This strategy is not speculation, either. …
Windows Central Podcast: The path ahead for Xbox with Jez Corden
… Closed Box Jez outlines the original plan for Helix to function as an open Windows device supporting Steam, and how Microsoft's new Chief Strategy Officer, Matthew Ball, is rethinking that approach due to the financial risk of players buying the hardware but only spending money on Steam. …
"Reimagining the experiences we can deliver": Why Dell's new XPS 13 is a turning point in the PC industry
… We want this to be their first XPS .” He adds that Dell, like Apple, has plenty of other devices for when a student’s needs inevitably change. Considering that XPS is but a small portion of Dell’s PC portfolio, I can’t help but think this strategy could pay off better for Dell than for Apple. …
“It’s not dead” Arkane responds to Blade rumors and fans take notice
… Xbox has recently shifted back toward the belief that exclusives matter after spending the past couple of years diluting its brand identity through a broader multiplatform strategy. …
Qualcomm teams with NetEase to "adapt" 25 of its PC games to Snapdragon X laptops
… That strategy may have shifted slightly, as a recent collaboration with China-based NetEase games suggests. …
Microsoft's Xbox CEO Asha Sharma appoints new leaders at Xbox, including analyst Matthew Ball
… Do you believe Matthew Ball is a good fit for the chief strategy officer role at Xbox? …
I discovered a dead‑simple way to remember Windows 11 shortcuts, and it changed how I use the OS
…Instead of requiring someone to memorize a long list of commands, the guide can provide shortcuts that apply to the current application or feature. Over time, you'll naturally learn the keyboard…