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Can the fun come back?

One of my favorite parts of the conversation was talking about the "Ninja Cat" days. I asked if we’d ever see that kind of lighthearted branding again, or if the "Enterprise-first" era of Microsoft had killed the fun. The response was encouragingly human. "Nostalgia is a tricky thing," the official said, noting they don't want to just copy the past. Instead, they want to work with the community to "invent the next Ninja Cat together". As I told the official, that kind of recognition means the world to a community that has felt ignored. When you see your name on a site like Windows Central or a

How Microsoft hopes to win back enthusiasts: A deep dive into the Windows Insider reboot

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