Xbox May Walk Away From Steam, As It Reportedly Prepares PC Strategy Shift Amid 2026 Reset
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New Xbox Chief Strategy Officer Wants to Revive Microsoft's "Storied Franchises" and Rebuild the Console Business
… He argues that console growth has increasingly flowed into subscriptions rather than game sales, which matters for Xbox because Game Pass sits at the heart of that shift. …
Asha Sharma's New Big Xbox Call - Yank Gears of War: E-Day Off PS5 and Rebuild the Console Exclusivity Wall
… For example, Fable is currently scheduled to launch next February with a day-one PS5 version; whether that still holds with this strategy shift remains to be seen. …
Xbox CEO Asha Sharma Makes a Huge Move to Scoop Up Veteran Analyst Matthew Ball to Strengthen Xbox's Console Business
… His strategy experience and his presence as a popular veteran analyst makes him appear to be exactly the person Xbox would want to have on its team, though of course only time will tell if his hiring is actually a game-changer for the platform. …
Microsoft's "This Is an Xbox" Campaign Might Already Be Over
… Whether this latest strategy shift hits its mark remains to be seen; we've seen so many from Xbox in the last decade, after all. …
Game Pass May Be Losing Its Crown at Xbox, as Microsoft Reportedly Freezes New Third-Party Deals That Once Defined It
… That may well include studio closures and/or major layoffs soon, but reducing these expensive third-party deals may be part of the strategy, too. However, if true, this could also mean that Sharma may start to shift away from Game Pass as the North Star of Xbox's gaming plan . …
Xbox May Keep Disc Support On Next-Gen Console While Sony Cuts People Off, Digital Foundry Rumor Suggests
… Related Story Xbox May Walk Away From Steam, As It Reportedly Prepares PC Strategy Shift Amid 2026 Reset What's interesting, Rich, one thing I'd heard from a couple sort of sources, and this is just kind of like, you know, potential rumory stuff, but at least before the current Xbox reset, I don't … …
ZeniMax Designer Morgan Goin Says Elder Scrolls Online Can't Match Its Content Pace After Xbox Layoffs Gutted the Studio
… Following the cancellation of Blackbird, ZOS refocused on its prize jewel, the popular MMORPG The Elder Scrolls Online , and shifted its live service strategy from an expansion model to a seasonal model . …
'Xbox At Its Best Lifts The Entire Company': Xbox and Microsoft CEOs Confirm They Are 'Long on Gaming'
… "We have to really make sure, whether it's console, whether it's PC, whether it's the lover of Forza, Halo, we really want to make sure they love us for what they expect us to do." While it seemed like Microsoft had been preparing to sunset part of its gaming business with a radical strategy shift … …
Bethesda Pivots to a Franchise-First Model as Xbox Cuts 3,200 Jobs, Betting Everything on The Elder Scrolls and Fallout
… While this is set to further worsen the homogenized feel of modern AAA games , it is definitely the right call, considering that the previous strategy of providing diverse content for Xbox Game Pass failed. …
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