Embracer Group Rebrands to Fellowship Entertainment
UPDATE - May 20, 2026 Almost a year later, Embracer is trying a new strategy : spinning off Fellowship Entertainment into its own company that will handle all the biggest IPs. …
UPDATE - May 20, 2026 Almost a year later, Embracer is trying a new strategy : spinning off Fellowship Entertainment into its own company that will handle all the biggest IPs. …
… Great IPs tell universal human stories transcending cultures. Player confusion arises when designers don't deeply understand their own systems. Games like Black Myth: Wukong and Phantom Blade Zero have shown an enormous global appetite for Chinese cultural heritage in games. …
… Clearly, that option failed, and selling back to the original owners was the most sensible choice. …
… The IP was presented from its very inception as a more whimsical take on Fallout in space , and while the first two games were a lot of fun, we've known from late last year that there are no plans for a third installment due to low sales. …