Electronic Arts launches EA Advertising, which it says will add brands into games in a ‘non-disruptive’ way | VGC
… Mountain Dew had Dew University in EA Sports College Football 26, a “fully playable team experience” complete with “a custom stadium, mascot, and reward ecosystem”. “Players come to EA’s games and live experiences every day to play, watch, create and connect,” EA chief experiences officer David Tin… …