GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO says
… GTA 6 has been pre-ordered so many times that Take-Two is cautiously tallying up the numbers, with the publisher potentially growing wary of the figures. …
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Take-Two Interactive Software, Inc. is an American video game publisher and developer headquartered in New York City.
Take-Two has not publicly confirmed or estimated any exact dollar or unit total for GTA 6 pre-orders; its CEO called pre-order levels "unprecedented and astonishing" and the company described the start to pre-orders as "exceptional." Analysts cited in the article estimate roughly $260 million in pre-orders. Answered
GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO saysTake-Two, via CEO Strauss Zelnick, emphasizes that pre-orders are not the same as sales and that, despite unprecedented and astonishing pre-order levels, the company does not know how those pre-orders will translate into actual sales. Zelnick said they "just do not believe in claiming victory before it occurs," and Take-Two’s prepared remarks more cautiously described the situation as an "exceptional start to pre-orders." Answered
GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO saysThe consortium is controlled by three major investors: Saudi Arabia's Public Investment Fund, Affinity Partners, and Silver Lake. Saudi Arabia's Public Investment Fund principally funded the deal, providing 93% of the backing. Answered
Gaming titan EA goes private as largest leveraged buyout in history is completed… GTA 6 has been pre-ordered so many times that Take-Two is cautiously tallying up the numbers, with the publisher potentially growing wary of the figures. …
… Take-Two Interactive has a unique answer to subscriptions--mingling its games in a cross-publisher catalog as part of Rockstar's popular GTA+ service. …
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… We think it's in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry," Dessouky said. Take-Two Interactive's stock was up 4.24% on the news, closing at $225.18 per share. …
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