Ubisoft believes remakes can be more profitable than new releases, after Black Flag Resynced exceeds expectations
… 6 Question 1 What reasons did Ubisoft's CFO give for remakes delivering superior financial performance? …
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What reasons did Ubisoft's CFO give for remakes delivering superior financial performance?
Ubisoft CFO Frederic Duguet said remakes can deliver superior financial performance because they reuse existing assets, require less marketing spend since the audience already knows the game, and tend to sell reliably from day one driven by nostalgia. He summarized this by saying, "We expect this one to deliver superior financial performance." Answered
Ubisoft believes remakes can be more profitable than new releases, after Black Flag Resynced exceeds expectationsHow might remakes affect Ubisoft's marketing spend and use of existing assets compared to new releases?
According to Ubisoft's CFO, remakes can reuse existing assets and require less marketing spend because the audience already knows the game. This reuse of assets and reduced marketing needs are cited as reasons remakes may deliver superior financial performance compared to new releases. Answered
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