Search: executive strategy changes

Xbox hires analyst who predicted GTA 6 may cost $100 to lead gaming strategy

TweakTown News Gaming TL;DR: Microsoft hired analyst Matthew Ball to guide Xbox strategy amid major changes, including the upcoming Project Helix console supporting PC and console games with third-party storefronts. …

May 20, 2026 · Derek Strickland

Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass

… Ever since the new boss, Asha Sharma, took over from Phil Spencer in February, there has been a wave of changes at Xbox. …

Apr 26, 2026 · Hassam Nasir

Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox

… Add TweakTown as a source on Google Similar News Stories Microsoft confirms unveiling of the next gen Xbox/PC 'Project Helix' info Console-like Xbox Mode comes to Windows 11 PCs, offers glimpse at new Project Helix hybrid UI Microsoft confirms that it will release a first-part Xbox Project Helix co… …

Apr 24, 2026 · Jak Connor

Xbox is undergoing more change in the next few years than in its entire 25-year history

… With Project Helix on the horizon, the changes could shape the next generation of Xbox hardware and software. …

May 19, 2026 · Jak Connor

Microsoft Gaming officially changed back to Xbox as brand evolves under new CEO

… Add TweakTown as a source on Google Similar News Stories Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass Microsoft CEO reveals future for Xbox brand, and if gaming is involved Xbox hiring reputation manager to uplift gaming brand Xbox responds to rumors CE… …

Apr 23, 2026 · Derek Strickland

Xbox teases Discord partnership as Game Pass flexibility expands

… Add TweakTown as a source on Google Similar News Stories Microsoft makes Discord Nitro the cheapest way to get Xbox Game Pass Xbox Discord partnership leaked, Nitro includes access to Game Pass 'starter edition' Xbox Discord crossover: Game Pass gets Nitro, and vice-versa, in new subscription partn… …

Apr 22, 2026 · Jak Connor

Halo TV show producer Kiki Wolfkill leaves Xbox transmedia team

… She served as executive producer of Halo 4, and then led the charge of Halo's media division, helping define a new era of small-screen content for the brand. …

Apr 22, 2026 · Derek Strickland

Hideo Kojima seen holding mysterious Xbox in a box, could it be a next-gen cloud device or Sebile direct-to-cloud controller?

TweakTown News Gaming TL;DR: Hideo Kojima met Xbox executives while holding a mysterious "Xbox for Kojima" box, sparking speculation about a next-gen cloud device linked to his new horror game, OD. …

Apr 22, 2026 · Derek Strickland

Xbox CEO 'would love to chat' with ex-PlayStation boss Shawn Layden about Game Pass

TweakTown News Gaming TL;DR: Former PlayStation boss Shawn Layden criticizes Xbox Game Pass for its costly, inflexible model and deferred success strategy with day-one AAA releases, prompting Xbox CEO Asha Sharma to consider changes and engage Layden. …

Apr 19, 2026 · Derek Strickland

Xbox 'Project Helix' launch could be delayed by the ongoing memory crisis

… Rising component costs and supply constraints may delay launch, increase prices, or force hardware changes, complicating Xbox's new affordability-focused strategy. …