CD Projekt's multimedia strategy has generated an extra $46 million in revenue across Witcher, Cyberpunk 2077
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Xbox is rethinking its Project Helix strategy as memory prices continue to soar
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Xbox CEO admits Xbox 'isn't healthy' and exclusive titles hinge on brand success
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Xbox promises 'reliable pipeline' of console exclusives in radical shift
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Xbox prioritizes Elder Scrolls VI, Fallout, and Halo in new strategy shift
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Xbox reveals new boot-up sound for the first time in years, releases next week
… Early reactions online have compared the new sound and visual style to older Xbox eras, particularly the more stylized branding associated with the Xbox 360 generation. …
Xbox pivots hard toward affordability and player choice in major 2026 reset
… Alongside Matt Booty, Sharma confirmed that Microsoft Gaming branding is being dropped in favor of a renewed focus on Xbox, signaling a shift back to identity and clarity. At the core of this new strategy is affordability, a word that continues to dominate conversations across the industry. …
Google unveils the new generation of ads coming to AI-powered Search
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Microsoft confirms it nixed the 'This is an Xbox' campaign and is resetting how Xbox presents itself
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CD Projekt has 'established the foundations' of new IP codenamed Hadar
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