… Read more : Microsoft to invest more into Xbox than ever before, new CEO Asha Sharma tells employees Read more : New Xbox CEO looking at 'lifetime value' of the brand, is focused on the long road approach Read more : Microsoft's new Xbox boss says 'soulless AI slop' has no place in its ecosystem "X… …
… Since taking over earlier this year, Sharma has overseen sweeping changes across the division , including the return to the " We Are Xbox " branding, Project Helix announcements, Game Pass pricing changes, and a renewed focus on console identity after a tragic marketing campaign that left Xbox fans… …
… The company is dropping the Microsoft Gaming identity and returning fully to Xbox branding, while outlining a vision that spans console, PC, cloud, and mobile as a single connected ecosystem. …
… Alongside Matt Booty, Sharma confirmed that Microsoft Gaming branding is being dropped in favor of a renewed focus on Xbox, signaling a shift back to identity and clarity. …
… What's bizarre about this particular CPU is that it lacks any Core "Ultra" branding, making it the first non-Ultra SKU in that lineup. However, the weirdness with this new CPU does not end with its branding. …
… The move aligns with Microsoft's broader strategy to expand Game Pass across new platforms and partnerships, while simultaneously consolidating the Xbox brand into a new identity . …
… In a recent press release , Nike and Beats Electronics detail the Powerbeats 2, explaining that the new product is built on the Nike Powerbeats Pro 2 platform but has been reimagined by Nike, introducing a bold new visual identity and fitness-driven branding. …
… In his latest newsletter , spotted by Wccftech , Van Dreunen writes that the company is in the "middle of collapse." He argues that games like Fortnite, often branded as "forever games," don't last as long as people assume. …
… Continue reading: NVIDIA hand-delivers the first Vera CPU systems to Anthropic, OpenAI, SpaceXAI, and more full post Zawa AI simplifies branding and logo design for small businesses and creators Kosta Andreadis | May 18, 2026 1:14 PM CDT For small businesses, designers, and creators, creating and m… …
… However, it also signals the end of an era where custom hardware defined console identity. …