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The article says publishers set their own prices on the PS Store, with Sony’s store operating more like a marketplace than a price-setter. According to former exec Jacob Navok, that means potential price changes would be driven by competition between publishers (which he argues could push prices down in a fully digital market), though the article also notes historical data showing digital prices have been higher than disc prices. Answered
Killing physical discs will make digital games cheaper, according to a former Square Enix exec… Jacob Navok, a former Square Enix business development director, thinks Sony killing off PlayStation discs will actually make digital games cheaper, not more expensive. That's the opposite of what most players expect, given the backlash Sony's disc phaseout has already received. …
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