… 2 VIEW GALLERY - 2 IMAGES Following a major leadership shift that brought Asha Sharma and Matt Booty to the forefront, Xbox has detailed a sweeping strategy to redefine its platform. …
… Selecting exclusives among Xbox Game Studios titles will be made on a case-by-case basis, leadership says. …
… Hearing there is genuine excitement from new Xbox leadership that Microsoft has approved a long runway to make this new future for Xbox possible is very reassuring. …
… Under new leadership, the strategy emphasizes accessible hardware, subscriptions, and digital ecosystems to address rising costs and evolving player expectations, aiming to shape the next generation of gaming. …
… Exclusive games are back at Xbox, and leadership now says exclusivity is here to stay in a radical business shift aimed at fortifying the core value of the Xbox platform. …
… That appears intentional, as Microsoft seems to be continuing to lean into a more personality-driven approach under Sharma's leadership. …
… These studios are negotiating for independence amid leadership departures and a strategy to make Xbox more appealing for potential external deals. …
… Sharma is stepping into the CEO role at Xbox during a time where the company's lost most of its identity through extensive marketing campaign that was pushed by former Xbox leadership that " everything is an Xbox ". …
🎉 Giveaway: Win a Lian Li O11 Vision-M and HydroShift II OLED Curved 360TL Builders Package TweakTown News Gaming TL;DR: An Xbox executive announced that the company will undergo more transformation in the next two years than in its entire 25-year history, including rebranding, AI improvements, and… …
… Under Sharma's leadership, the Xbox division appears to have a new vision , with Project Helix as an important part of it. …