EA opens new program to put more ads into its games before it goes private in $55 billion deal
… 2 VIEW GALLERY - 2 IMAGES Electronic Arts is no stranger to advertising--its billion-dollar sports franchises typically have in-game ad placements. …
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Electronic Arts
EA made a record $8 billion in net bookings, spiked by $500 million deferred revenue
… 3 VIEW GALLERY - 3 IMAGES Today, Electronic Arts made history by achieving $8 billion in net bookings throughout FY26, a feat that was achieved thanks to how EA's earnings can overlap on a quarterly basis. …
EA opens battle pass pre-orders, creates new metric to gauge demand
… Electronic Arts is well-known for introducing new innovative digital revenue generators into its games, and the publisher makes billions of dollars a year from a potent combination of high-volume annualized sports games alongside distinctly meticulous microtransaction schemes. …
Battlefield Hardline will be delisted and taken offline on consoles in May, will remain indefinitely on PC
Electronic Arts will delist the console version of Battlefield Hardline on Xbox One and PlayStation 4 in May and take multiplayer offline in June.