Xbox used Ninja Theory's 'Senua' unveil at Xbox Games Showcase to market Ninja Theory, not the game
… After showcasing Senua, Ninja Theory's upcoming new game in the Hellblade franchise, Xbox announced it was closing down Ninja Theory just eight days after Senua was unveiled, marking a world record for the fastest turnaround time for a publisher unveiling an AAA title and then announcing the closur… …