Xbox will 'reset' in the next 100 days, CEO to focus on affordable products and smart investments
… Sharma says changes are needed with Xbox's business models: "I don't think you can raise prices through the hardware crisis that we're seeing. …
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Former Instacart, CoreAI exec to lead Xbox's subscription and cloud business
… 3 VIEW GALLERY - 3 IMAGES New developments at team Xbox today, as CNBC reports big changes at the gaming group's upper management. …
AMD warns DDR5 prices won't recover until 2028 as AI demand continues pulling supply away from consumers
… AMD plans to support the AM5 platform through 2029, evaluating future socket changes carefully. …
Microsoft scraps Copilot on Xbox consoles in new business reorientation
… Also, a former Instacart exec now leads Xbox's subscription and cloud business . …
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Xbox executive reveals if the time of new Xbox consoles is over
… What is important is that we restore that business for us. …
Opinion: Game Pass tier with first-party games won't fix the subscription's biggest problem
… Microsoft has attempted to avoid the pressure of this window by trying to adapt its business to its own individualized market, eg its own self-sustained storefront system driven by a carefully-adjusted business model. …
Analyst: Xbox will start relying more heavily on ads for indirect monetization
… The only way to close that gap without pricing out the mass market is to find revenue that doesn't come directly from the player. "As video games have become a more mainstream form of entertainment, they have come to behave more like media businesses. …
Game Pass bled millions of subscribers after price hike, Microsoft says Xbox not in 'healthy place'
… An update in June 2025 said Game Pass was at 35 million Read more : Game Pass price drop is a 'good first step,' CEO says subscribers are up and churn is down after $7 reduction Read more : Xbox hires analyst who predicted GTA 6 may cost $100 to lead gaming strategy Read more : 'Game Pass is too ex… …
Xbox is rethinking its Project Helix strategy as memory prices continue to soar
… Xbox's new strategy boss, Matthew Ball, recently sat down with The Game Business to discuss how he and his team, led by new CEO Asha Sharma, are looking to turn the business around. …
Xbox to hold major layoffs as profit margins drop to 3%
… Xbox will conduct significant layoffs as part of a major business reset, sources tell Bloomberg's Jason Schreier . 2 VIEW GALLERY - 2 IMAGES Not so long ago, new Xbox CEO Asha Sharma said that Microsoft will reset the gaming business. …