GTA 6 final push before release causes intense crunch at Rockstar Games
…Take Two CEO addresses GTA 6 pricing and says players will 'call in sick' November 19 Crunch at Rockstar is not new, but the timing is notable. With GTA 6 poised to…
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Take-Two Interactive Software, Inc. is an American video game publisher and developer headquartered in New York City.
Yes. The article reports Take-Two CEO Strauss Zelnick saying Rockstar "got it right" on the $80 and $100 editions, and he also said that "given the hype" they "could have made any number of other pricing choices." The piece attributes the pricing decision to Rockstar Games rather than Take-Two. Answered
Take-Two CEO on GTA 6's $100 price: 'I think Rockstar got it right; given the hype, we could have made other pricing choices'Zelnick said Rockstar "got it right" on the pricing, noting consumers are clearly excited and that buyers can choose the edition that fits their ability to pay and level of fandom. He pointed to exceptional preorders and a favorable mix as validation, and added that while they could have made other pricing choices given the hype, their focus is on delivering "way, way, way more value than what we charge." Answered
Take-Two CEO on GTA 6's $100 price: 'I think Rockstar got it right; given the hype, we could have made other pricing choices'The article cites PlayStation Store pre-order charts (linked via a Tweaktown report) showing that most PlayStation gamers are leaning toward higher-priced editions and appear willing to spend $100 for GTA 6. It also quotes Take-Two CEO Strauss Zelnick saying pre-orders "have been exceptional" and that the company is "happy with the mix" of editions. Answered
Take-Two CEO on GTA 6's $100 price: 'I think Rockstar got it right; given the hype, we could have made other pricing choices'Zelnick says that although Take-Two could have chosen different prices given the hype, Rockstar got the pricing right and consumers can pick the edition that fits their ability to pay and enthusiasm. He emphasizes the company’s focus is on "delivering way, way, way more value than what we charge for something," indicating the price is justified by the value they intend to provide. Answered
Take-Two CEO on GTA 6's $100 price: 'I think Rockstar got it right; given the hype, we could have made other pricing choices'…Take Two CEO addresses GTA 6 pricing and says players will 'call in sick' November 19 Crunch at Rockstar is not new, but the timing is notable. With GTA 6 poised to…
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