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Take-Two Interactive Software, Inc. is an American video game publisher and developer headquartered in New York City.
Take-Two has not publicly confirmed or estimated any exact dollar or unit total for GTA 6 pre-orders; its CEO called pre-order levels "unprecedented and astonishing" and the company described the start to pre-orders as "exceptional." Analysts cited in the article estimate roughly $260 million in pre-orders. Answered
GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO saysTake-Two, via CEO Strauss Zelnick, emphasizes that pre-orders are not the same as sales and that, despite unprecedented and astonishing pre-order levels, the company does not know how those pre-orders will translate into actual sales. Zelnick said they "just do not believe in claiming victory before it occurs," and Take-Two’s prepared remarks more cautiously described the situation as an "exceptional start to pre-orders." Answered
GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO saysThe consortium is controlled by three major investors: Saudi Arabia's Public Investment Fund, Affinity Partners, and Silver Lake. Saudi Arabia's Public Investment Fund principally funded the deal, providing 93% of the backing. Answered
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…If the game hits its deadline, it will reinforce Take-Two's messaging that GTA 6 is on track for release later this year, which GTA's publisher, Take-Two Interactive recently…
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If there's any major publisher out there that doesn't need GenAI to show what success means, it's Take-Two, and these layoffs prove that.
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…isn't the first time that Take-Two has published a forecast like this, especially one set around GTA 6's launch. Years ago, Take-Two set a ~$8 billion net bookings…