…Microsoft's new Xbox CEO Asha Sharma plans significant investment to unify Xbox's platform, improve developer and gamer experiences, and accelerate product releases. The upcoming Project Helix aims to merge console…
…2 VIEW GALLERY - 2 IMAGES Guy Richards, director of ID@Xbox, revealed during the Digital Dragons Conference 2026 that the company is entering an era of unprecedented transformation. " We believe there's…
…Joost van Dreunen suggests Microsoft could lead gaming by integrating advertising to expand Game Pass and Xbox, as direct monetization limits growth. With acquisitions like Xandr and King, Microsoft may introduce ad…
…thoughtful case-by-case basis Xbox will 'reset' in the next 100 days, CEO to focus on affordable products and smart investments Microsoft's new Xbox boss says 'soulless AI slop' has…
…SK hynix plans to triple its wafer production by 2034 through four new large factories, accelerating its previous 2045 target. This expansion aims to meet growing demand for DRAM and NAND Flash…
…Xbox is building for what's next and we're inviting you to join us on that journey, " writes Xbox The company is also bringing the " Xbox experience" directly into Windows through…
…big the developers split into two teams Fable and Forza Horizon 6 headline new Xbox Developer Direct showcase Latest News Nintendo has Metroid, Super Smash Bros, and Zelda games on the way…
…Since Asha Sharma became Xbox CEO, she has reversed the confusing "This Is An Xbox" campaign and is reconsidering Xbox exclusivity policies. Sharma aims to make careful, long-term decisions about exclusive…
…The campaign, which emphasized cloud gaming over hardware sales, faced criticism for discouraging Xbox product purchases. Sharma is now leading a brand reset with no replacement campaign announced yet. Microsoft's Xbox…
…Xbox is introducing a new startup sound and animation next week, reflecting a broader rebranding effort led by CEO Asha Sharma to strengthen Xbox's identity amid shifts in console, PC, and…