The article links the GIGABYTE price hikes to DRAM pricing and GPU kit cost changes because it says current DRAM price chaos is causing major disruption in the consumer and PC gaming hardware market, and because recent reports indicate NVIDIA and AMD are increasing the prices of the GPU and memory bundles they sell to partners. Those manufacturer kit-price increases to AIB partners are presented as a direct reason why partners like GIGABYTE would raise retail prices. Answered
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