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Who sets prices on the PS Store according to the article, and how does that affect potential price changes?

The article says publishers set their own prices on the PS Store, with Sony’s store operating more like a marketplace than a price-setter. According to former exec Jacob Navok, that means potential price changes would be driven by competition between publishers (which he argues could push prices down in a fully digital market), though the article also notes historical data showing digital prices have been higher than disc prices. Answered

Killing physical discs will make digital games cheaper, according to a former Square Enix exec
What counterarguments or data does the article give that suggest digital prices might remain higher without discs?

The article cites a Dutch lawsuit finding digital PlayStation games cost on average 47% more than the same game on disc, which implies removing discs could leave prices higher. It also notes that Steam-style discount culture has not emerged strongly on PSN or the Nintendo eShop despite most console sales already being digital, and that Navok himself admits his view is speculative and that storefront competition often affects developer revenue shares rather than consumer prices. Answered

Killing physical discs will make digital games cheaper, according to a former Square Enix exec