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Are more tokens really the answer?

Nvidia CEO Jensen Huang famously said in March this year that if an Nvidia engineer on $500,000 a year wasn't using at least $250,000 of tokens in that same period, he'd be alarmed. This isn't a rare sentiment, though. Many company CEOs are now bragging about the extent of their AI use, as if that alone equates to performance increases. As Business Insider reports, Airbnb's CEO proudly told investors that 60% of the company's code was now AI-generated. Chime claimed it was shipping 84% AI code earlier this year, and even Google is claiming 50% of its code is AI-generated (though crucially, alw

AI costs begin to bite as agents may increase token demand by 24 times, says Goldman Sachs report — Uber and Microsoft among companies feeling the bite of tokenized billing
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AI costs begin to bite as agents may increase token demand by 24 times, says Goldman Sachs report — Uber and Microsoft among companies feeling the bite of tokenized billing

… Worsening matters, Goldman Sachs estimates that Agentic AI could see token use increase by over 24 times in just the next few years. There appears to be a growing disconnect between AI needs, AI wants, and the reality of what AI companies can actually afford as costs mount. …

May 27, 2026 · Jon Martindale
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