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There's no doubt that the iPhone Ultra is going to turn some heads, but whether Apple can actually hit those lofty sales targets is another matter. The cost of phones is on the rise, and it's been speculated that the iPhone 18 Pro Max could be as much as $200 more expensive than the iPhone 17 Pro Max. If the $2,500 prediction is accurate, that would be a lot of money to spend on a single smartphone, even if it is Apple's first ever foldable. If the $3,500 Apple Vision Pro taught us anything (now $3,700 with price hikes), it's that all the advanced technology in the world can't make up for your
Apple expects 10 million people to buy a $2,500 iPhone Ultra — and it's a huge gamble… While it's widely assumed that the phone will be unveiled alongside iPhone 18 Pro at Apple's September event, the actual release date remains unknown. …
Apple is obsessed with preserving as much secrecy as it can before officially revealing the rumored iPhone 18 Pro , iPhone 18 Pro Max and iPhone Ultra/Fold at the Apple Event in September. …
… We'll just have to wait and see how this all pans out later this year, following the iPhone Fold's launch. That's expected to happen alongside iPhone 18 Pro , during Apple's traditional September iPhone event. …
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… That apparently includes 70 million iPhone 18 Pro and iPhone 18 Pro Max , and will no doubt include the likes of the iPhone 17 , iPhone Air and iPhone 17e , which are still expected to be available beyond the September Apple event. …
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