Xbox is now XBOX
Xbox just allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. …
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Microsoft is giving its Xbox employees an Xbox email address
… Now, to reinforce that message, sources at Xbox tell me that all Xbox employees are getting an @xbox.com email address next month. …
Xbox changes continue with new console boot animation
… The console boot animation is the new Xbox logo, complete with a slight twist on the existing boot-up sound. Microsoft first revealed its new Xbox logo last month, and the company has already released Xbox dynamic backgrounds of the logo, as well as profile pictures for Xbox fans to use. …
Microsoft’s Xbox mode is now available for all Windows 11 PCs
… Xbox mode aims to try and bridge the gap between Xbox consoles and Windows, but its original debut felt like a beta on the Xbox Ally devices. “Since first introducing Xbox mode, formerly known as ‘full screen experience,’ on Windows handhelds, we’ve been listening closely to player feedback and con… …
Microsoft brings Xbox back, scraps Microsoft Gaming
… Microsoft has now plastered the “return of Xbox” slogan on the walls of its Xbox offices this week, along with “great games” and “future of play.” This is the same message as Sharma’s initial memo to Xbox employees in February, and part of her early work to make a mark with big decisions on Game Pa… …
Xbox fans want exclusives, more backward compatibility, and free online multiplayer
… Xbox CEO Asha Sharma has already promised that she’s “reevaluating” the approach to Xbox-exclusive games and windowed releases of titles, but there has been no firm commitment to reverse the decision to port games to PlayStation and Nintendo Switch. “Xbox was built off of great game exclusives, you… …
Microsoft’s Xbox PC app hints at China expansion for Game Pass
… Image: The Project Saluki mention in Xbox PC app code. https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/saluki.png?quality=90&strip=all The Chinese Xbox store has a much smaller catalog of games in the country, as titles have to be approved by Chinese regulators. …
Xbox turmoil continues with a studio closure and executive departures
Last week, Xbox boss Asha Sharma sent a memo warning of an Xbox “reset” ahead of expected layoffs, and today, Kotaku reported that Xbox plans to shut down Compulsion Games, the studio behind South of Midnight. …
Leak reveals new Xbox Game Pass “Starter Edition” that’s part of Discord Nitro
… The Starter Edition reportedly includes “access to over 50 games from the Game Pass library,” as well as 10 hours a month of Xbox Cloud Gaming streaming and the ability to earn Xbox Rewards points while playing games. …
Microsoft’s new Xbox shake-up is all about platform changes
… After focusing on highly requested Xbox console features, reducing the price of Game Pass, and moving Microsoft Gaming back to Xbox, Sharma is reorganizing the Xbox platform team at Microsoft today. …