… It also previously used an overlay on Shorts that flags if a video contains “altered or synthetic content.” I’ve pointed out that YouTube’s AI labeling practices have been inconsistent until now, so hopefully these updates will establish a system that the platform actually sticks with. “By moving t… …
… Likewise, deployers are required to label any AI-generated or manipulated image, audio, and video deepfake content that’s designed to look real. “The rapid development of generative and interactive AI systems is making it increasingly difficult to distinguish AI interactions and AI-generated conten… …
… Meta has a similar “AI info” label in the “About this ad” panel on ads on its platforms. Google also previously introduced a disclosure for “synthetic or digitally altered content” in political ads in 2024. …
… An alternative to labeling AI-generated content would be to start labeling verified human creators instead. That wouldn’t necessarily identify synthetic content posted by those creators, but it could help us to see less from unverified content farms that churn out low-quality slop. …
… Alongside strengthening its commitment to embedding generated works with C2PA content credentials — currently the most recognized provenance standard for checking how image, video, and audio content was made or edited — OpenAI will now also apply Google’s SynthID watermarks to provide a “multi-laye… …
… Instagram already checks images for C2PA information, and its attempts to label AI-generated content have previously landed the platform in hot water after it applied AI labels to images that photographers insisted they had taken themselves. …
… During the same interview, however, Mosseri said “I don’t think we should filter out AI content,” while affirming that “we should let you know if content is AI content or not.” Mosseri also reiterated an opinion he’d previously expressed that it might be “more practical to fingerprint real media th… …
Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast. “I think we should let … …
… Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/reframe 1 orig.jpeg?quality=90&strip=all Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/ai-label-21-1.png?quality=90&strip=all Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/ref… …
… It recently launched AI credits, which identify tracks made using generative AI. It’s working with the standards group DDEX to create an industry standard for labeling AI content. …