AI won’t save advertising, says Digitas’ Amy Lanzi
…It should be that marketing drives commercial value, marketing drives shareholder value. You heard it here first, CMO is a dying role. The previous version of the CMO. Sure. Just like the…
…It should be that marketing drives commercial value, marketing drives shareholder value. You heard it here first, CMO is a dying role. The previous version of the CMO. Sure. Just like the…
…Much of the damage — bad PR, the cost of litigation, and distracting Altman and other executives as they begin to prepare for an initial public offering — occurs outside the purview of the…
…Other than the extra cost, the bad news is that availability of the new features is limited . They’re not on Android, or browsers other than Chrome, and 4K / HDR viewing will…
…the corporate Microsoft of Satya Nadella and Amy Hood, putting the pressure on that new division to return the money that they’ve invested into this project, essentially, through profit margins. So…
…You mentioned cost and that the cost can come down, but you and I are talking at the end of an earnings cycle, and everyone’s costs are skyrocketing. Their CapEx is…
…You can just see this company is feeling the pressure, and it is responding to that pressure in some way. But then I think back to Sam getting fired. This is just…
…They’ve just been very clear that these are their audiences, and they can remix attention in ways that serve them. They’ve basically even said that to marketers who pay…
…Because what that does is it creates a winner take all, first mover, deepest pockets wins forever market, which is the market we have. So how do we get this market, even…
…They also hope to raise significantly more than $100 million to start, as they worry the data center they need alone would cost that much. She says Brockman is relatively set on…
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