Twitch Went From Having “To Go Out And Convince Publishers” About Twitch Drops To Doing 7,000 Campaigns Last Year
… At TwitchCon 2026 earlier this month, chief product officer Mike Minton told me that Twitch had over 7,000 Twitch Drop campaigns, with over 36 million viewers claiming drops, just last year. “We have partnership folks that talk to game publishers and help them think about how to have the biggest po… …