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James Bond is a huge property, and one I have to imagine was a logistical nightmare for IO Interactive to work with — even if the finished product is shaping up nicely. There are so many ways the character likely needs to be presented, how its story needs to be told, and how its moment-to-moment gameplay experience needs to appeal to mainstream audiences while also feeling quintessentially IO. Amazon MGM probably also wants it to sell millions, so any and all measures will be taken to make that a reality. This includes an unexpected cameo by TikTok star Khaby Lame, who has previously appeared

Your browser does not support the video tag. Amazon MGM is infamously protective of the Bond brand, and considering the film side of this on hiatus right now as the Daniel Craig era comes to an end and a new actor is picked to take on the role, all eyes fall on 007: First Light. It’s being taken very seriously, and in the run-up to release has been treated with the same reverence as Skyfall or Spectre as we’re exposed to the theme song, a new actor playing the character, and an overall experience I think is going to be the start of something much bigger. If it doesn’t feel like Bond from the o