About - The Game Business
… Sponsorships and Partnerships If you would like to discuss potential sponsorships or partnerships, please email us at info@thegamebusiness.com People
Search
Xbox expands leadership team with major hires
… In addition to these new hires, Xbox has promoted Chris Schnakenberg to Corporate Vice President, Partnerships & Business Development. …
Why does Xbox need a brutal reset?
… This includes branded content, ads in digital billboards and overlays, and more involved partnerships. …
Hasbro is spending $1bn making video games, and none of them are games-as-a-service
… It’s building a publishing and ‘shared services’ function in Montreal. …
We talk 007, Amazon, Switch 2, Hitman and MindsEye with IO Interactive boss Hakan Abrak
… IO ended its publishing agreement with MindsEye in March. Has the experience put the team off signing more games? “We have a little team on IOI Partners, which is a different thing than IO interactive,” Abrak begins. “I don’t think it has put us off publishing. …
We interview Remedy’s new CEO: “Alan Wake and Control should have sold more"
… In today’s edition of The Game Business Show , we discuss this, the upcoming Control Resonant, the firm’s partnership with Annapurna, AI, self-publishing, Asia and lessons from FBC: Firebreak. …
The console war returns – The Game Business Micro
… A third-person narrative experience… having played the GTA campaign, and after looking around, I’m sure Bond could be a candidate for them to play afterwards.” At Summer Game Fest, IO Interactive announced a partnership with Saber Interactive to remake the original three Hitman games. …
UK minister: It’s not a problem that Grand Theft Auto isn’t UK-owned
… So, it’s important to have a partnership about how we resolve some of those issues. …
Embracer CEO: I hope trust in us is improving
… But one partnership it is holding onto is Tomb Raider. Amazon is publishing this year’s Tomb Raider: Legacy of Atlantis and next year’s Tomb Raider Catalyst, which are being made by Embracer’s Crystal Dynamics and Flying Wild Hog teams. …
How do you announce a live service game in 2026? Plus, Nex Playground's global expansion
… Wizards of the Coast has ended its publishing agreement with Giant Skull, which is the new studio formed by Stig Asmussen. …