After several years of experimentation, it’s understandable that PlayStation and Xbox will start reviewing what’s working and what isn’t. Releasing single-player PS5 games on PC appears relatively low-risk right now. But with the rise of PC-based handhelds and consoles (including the next Xbox and the upcoming Steam Machine), the availability of PlayStation games on these devices might weaken the appeal of Sony’s hardware. “PS5 games on Steam, outside of live-service shooters, simply aren’t selling in high numbers” So, the question becomes, is it worth it? And the data suggests, for a lot of i
Should PlayStation and Xbox change their plans on exclusive games?… Ball answered a question about Xbox’s exclusivity strategy in three parts. To paraphrase, big handpicked first-party games like Gears and Clockwork Revolution will be exclusives in perpetuity. …
… Exclusives are important on PlayStation, and they’re a key differentiator. But for the majority of PS5 owners, exclusives are not the primary motivating factor behind buying the hardware. By contrast, Nintendo consoles are primarily driven by first-party exclusives. …
… And on Thursday, you can watch our on-stage interview with Xbox Chief Strategy Officer Matthew Ball. …
… My Take: I heard a great analogy about Xbox’s PR strategy over the last two months. …
… You might not agree with the strategy, of course. …
… Exclusives are an important way to do that. This is why you’ll have seen such a quick shift to exclusives. …
… And that exit strategy for the owners, for the creators, is often selling out to one of the bigger companies, of which some, like Take-Two, are not based here. …
… Colasonno: A lot of times people are afraid to pivot and change up their strategy. …
…You can adapt business models and distribution strategies quickly, but you can’t just rush out an industry-defining Elder Scrolls. Whatever plan gets put in place by Sharma’s new leadership…