AI has changed the early stages of the customer journey pretty significantly. People still want to make informed purchase decisions, but increasingly, they’re researching and comparing options inside AI tools and LLMs rather than exclusively clicking through a traditional search results page. That creates a much bigger “dark funnel” for marketers because more of the customer journey occurs in places we can’t easily see or measure. At the same time, the visibility signals we’ve historically relied on are becoming less reliable. Ranking highly on a SERP, for example, doesn’t necessarily translat
'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisionsSmall businesses don't usually have a dedicated marketing team to thoroughly review, analyze, and act on the data that’s collected behind marketing activity. AI-enabled tools can help close that gap and surface insights to help direct the "what's next?" decision. The goal isn't to get every new tool that comes to market, but to make sure the tools they already use provide clear insights quickly. Instead of exporting a spreadsheet and trying to manually figure out why last week's numbers moved, you should be able to just ask the tool. I would start small. For example, business owners could ask
'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make better decisionsPalo Alto Networks’ Unit 42 found five malicious “skills” on ClawHub, OpenClaw’s official marketplace, delivering infostealers and fraud Threat actors bypassed VirusTotal/ClawScan checks with inflated file sizes and evasive techniques, showing persistent supply chain risk All malicious skills were … …
… These analytics are what I think marketers aren’t focusing on enough. When reviewing success at the program and campaign levels, reporting gives you an overall view of how performance went, but it won’t provide the specifics. …
… The company’s new Snapdragon Elite represents a significant jump in performance from the previous W5, which, like MediaTek’s current-generation Genio IoT chip, will stay in the market for more cost-sensitive devices. …
… Our marketplace research reflects that changing expectation, with 55% of consumers saying poorly executed AI-generated or heavily edited product images make them trust an online marketplace less, while 77% expect marketplaces themselves to ensure product listings are accurate and trustworthy. …
Television Reviews I couldn’t believe how bass-heavy this tiny soundbar system was — it’s just a shame its Dolby Atmos performance fell short. Soundbars The LG B6 brings B-series brightness to a new level with great performance and features, but a couple of setbacks stop it from being truly perfect. …
… Updated Buying Guide If you're in the market for a handheld games console, these are our top recommendations. Buying Guide Updated Pick the best running watch for you - with our guide to the best performance watches on the market right now. …
… Phison's Technical Marketing Director, Chris Ramseyer, stated: "We knew it was going to be a problem later on, in the future, for our flagship SSDs. …
… According to InboxAlly, only 83.1% of marketing emails successfully reach inboxes, meaning roughly one in six never arrives. …
Health & Fitness Buying Guides Updated Pick the best running watch for you - with our guide to the best performance watches on the market right now. …
… The bigger opportunity lies in performance: simplifying complexity, reducing avoidable risk, helping businesses act on information earlier. For an SME, one missed supplier issue, one misread market signal or one poorly timed product decision can have an outsized impact. …