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'Grand Theft Auto 6 will be an incredible bargain' — Take-Two boss explains why GTA 6 is $80, says 'our goal is to continue to overdeliver for our consumers'

… "Our goal is to deliver way more value to consumers than what we charge them," Zelnick said when asked why it decided to leave NBA 2K27 's base pricing at $70 compared to GTA 6 , which is priced at $80, and how Take-Two will go forward with pricing other "premium" AAA titles. …

Aug 11, 2026 · Demi Williams