Measuring AI ROI at tool level is missing the point
… Either way, AI became a must-have, and technology-focused C-suites came under pressure to implement at pace so the company could credibly claim it had AI Capabilities. …
The businesses that win with AI in 2026 won't be the ones with the most sophisticated ROI dashboards. They'll be the ones that started with a sharply defined problem and worked forward to a solution, rather than starting with a tool and working backwards to a justification. The ones that ask the right questions. The difference shows up in how the conversation begins. "We need to deploy generative AI across customer service" is a tool-first frame; the ROI question becomes unanswerable because the goal is the deployment itself. "Our agents spend 40% of every call searching three systems for poli
Measuring AI ROI at tool level is missing the point… Either way, AI became a must-have, and technology-focused C-suites came under pressure to implement at pace so the company could credibly claim it had AI Capabilities. …
… A retail customer might receive a personalized investment recommendation based on recent spending patterns or life events. …
… Department of Health and Human Services has warned that adversaries are using AI voice impersonation to target hospital help desks. Accelerated by AI, phishing and spoofing scams increased by over 85%, and the average financial losses have more than doubled from $1,000 to $2,060. …