YouTube viewers watch 2 billion hours of Shorts on TVs each month | TechCrunch
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Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily
Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch… Topics Media & Entertainment , Netflix , YouTube Shorts When you purchase through links in our articles, we may earn a small commission . …
… Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. …
… Netflix announced earlier this year that it was buying Ben Affleck’s company, InterPositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon’s MGM Studios launched an AI unit focused on developing tools for television and movie production. …