… With token prices rising and subsidies slowing down, users are facing cost pressure for the first time. We don’t know whether the new cost pressure will actually drive enterprise users to smaller models. …
… Rapido said the fresh capital would be used to increase its footprint in high-growth markets, strengthen its driver network, and invest in technology and platform efficiency. “We are going deeper into markets where demand exists, but supply remains fragmented,” Rapido co-founder Aravind Sanka said … …
… Or you raise later than planned, with less leverage, under more pressure. …
… The company did not respond to requests for comment on how many employees were affected or how much of the decision was driven by AI efficiency. …