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How Do Enforcement Priorities Change Expectations?

Some policymakers assume that vague standards preserve flexibility. In the U.K., then–Digital Secretary Michelle Donelan, argued in 2023 that requiring certain online safety outcomes without specifying the means would avoid mandating particular technologies. Experience suggests the opposite. When disputes reach regulators or courts, the question is simple: Can minors still access the platform easily? If the answer is yes, authorities tell companies to do more. Over time, “reasonable steps” become more invasive. Repeated facial scans, escalating ID checks, and long-term logging become the norm.

The Age Verification Trap