Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
… Many of the most popular games in the world are, of course, free-to-play or priced well below $70 or reliant on live service models, which make their money over time - the elephant in the room here is GTA Online, which allegedly earned Rockstar $9,592,109 a week across September 2025 to April 2026.