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As mentioned above, it’s going to be incredibly difficult for Sony to majorly expand its install base at these prices, which means hardware sales are going to significantly slow down. While we’d still fully expect the manufacturer to cross the 100 million units milestone, any hope of GTA 6 propelling the console beyond the PS4’s sales trajectory now seems highly unlikely. We expect the company to further squeeze its existing install base, which could mean increases to the cost of PS Plus, as well as key software titles. The sad reality is, with Xbox already practically out of the race and Swit

It’s been an unprecedented generation for the PS5, which started during the pandemic. Sony launched the console under the cloud of COVID-19, which meant launch events were cancelled and stock was immediately impacted by a global semi-conductor shortage. It took years for the console to become readily available, and it wasn’t until 2023 that the manufacturer was finally able to meet demand. But just prior to that, Russia’s invasion of Ukraine in February 2022 led to out-of-control inflation rates, which culminated in the first PS5 price increase across Europe before the end of the year. Sony st