Xbox shows signs of copying Marvel strategy with Halo, Fallout, and Elder Scrolls
… That's a lot of big maybes to hinge a strategy on, though. …
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It's unclear if those new Fallout games will be Xbox console exclusives
… In general, the Fallout announcements also felt like an effort to create excitement in the wake of Xbox leadership laying off several developers at Bethesda's studios . …
As an Xbox era ends, a new announcement suggests workers aren't taking any chances
… This unionization process comes just a couple of months after Asha Sharma took over as the new CEO of Xbox , suggesting that more Xbox workers are looking for protections in the face of some major shifts in strategy. …
Xbox's latest console-war comeback could completely backfire
… That's why temporarily winning back some goodwill by stoking the flames of console wars isn't a good long-term strategy. …
Microsoft's latest Game Pass numbers are officially a disaster
… However, Xbox chief strategy officer Matthew Ball said the service lost millions of players after the company raised Game Pass prices in October 2025 . …
5 Years Ago, Double Fine Boldly Tried to Reimagine the AAA Machine
… Sony's strategy isn't much different, now that Naughty Dog, Guerrilla, and Insomniac are its primary studios. …
Xbox's big bet on Call of Duty didn't pan out
… But it seems unlikely Microsoft's leadership would have gone to the immense expense and trouble of the acquisition if they knew this would be the end result. …