… Shortly before the Xbox Showcase, Sharma spoke about exclusives at a Bloomberg event and allowed that it was "a tough topic." Essentially, she said that Microsoft was in a bind: Its sheer size as a publisher made it imperative to reach the biggest possible audience, but its position as a platform h… …
… But the return of exclusives will only be partial, conditional, and on a case-by-case basis — when, and only when, the numbers add up. …
… And everyone in the industry understands that exclusives are important to the growth and branding of that platform," Ball said at The Game Business Live event via VGC . …
… The move does raise long-term questions, though — about the purpose of Microsoft's $69.7 billion acquisition of Activision Blizzard, about its long-term strategy for Game Pass, and about the future of Call of Duty. …
… That's why temporarily winning back some goodwill by stoking the flames of console wars isn't a good long-term strategy. …
… The biggest one is that Xbox is rolling back its multiplatform strategy and launching some of its biggest new games on Xbox Series X exclusively, including Gears of War and Clockwork Revolution . …
E3 might be dead, but the E3-era console-war gusto is in full resurrection mode thanks to Xbox and PlayStation’s rekindled “exclusives” rivalry. …